The different ways to promote your business in offline media, from custom ties to billboards

If you are just starting out a new business, you will likely be told that you need to focus your attention online if you want to grow your customer base. However, there are a number of ways that you can get your branding out there.

Printed custom ties are a great way to create a sense of inclusion in your workforce whilst simultaneously promoting your company. Keep reading to find out more about custom ties and other good forms of printed advertising.

Magazine advertising

Magazine advertising is one of the oldest ways to get your promotional message in front of customers. You can spend accordingly to the amount of space you want and can find the right publications to reach your target market. Try to incorporate the right brand alignment if you are going for multiple marketing strategies. If you have a subtle advert in a well-respected magazine, try to distribute subtle custom promotional ties to your customers.

Custom promotional ties

Custom ties are currently an underused way to promote your business. This helps to spread you’re branding through word of mouth and could lead to more enquires for your business.

It also adds a level of professionalism and status to your uniforms, ensuring there is some consistency in branding across the company.


Billboards are another form of advertising that you may view as outdated however it is still a great way to advertise your business to a wide group of customers. As with all marketing, brand alignment is crucial. Make sure you have the right colours on your billboards to go with your custom promotional tie. 

Target the right quality printed advertising for your business

Promotional items are often viewed as somewhat gimmicky and many forms of traditional advertising have fallen out of favour, as the results are not as clear cut as the digital marketing initiatives. However, if you are targeting a demographic that is not yet as engaged online as other consumers you will need to create a robust traditional marketing strategy.

Whilst there are certainly benefits to performing printed advertising and incorporating it into your marketing mix, you must select the right channels to go through. Finding high-quality magazines, well-located billboards, and well-manufactured custom business ties.