Tag: finance

How to Market Your Small Business Effectively

When starting out as a small business, it can often be difficult obtaining the best marketing information that is relevant to the more modest sized company. Yet, just because your business is small doesn’t mean that you should have to think small regarding your marketing strategy,…...

Exploring the Integrated Marketing Trend

I don’t know how many people still watch mainstream television these days since most people I know claim not to really watch T.V. If they do watch any mainstream television it’s either they’re catching some sports game or perhaps the news, but many people claim no…...

The Shadow Industries of Silicon Valley

When one is perhaps entertaining themselves with one of the many stories coming out of the famous Silicon Valley, what naturally comes to mind are the many tech start-ups which feature the crazy start-up culture of cereal-eating hackers coding away while sipping on their energy drinks.…...

Do Tax Havens Do More Harm than Good?

We seem to have somewhat of a love-hate relationship with tax havens as normal, everyday people. On the one hand it gives us something to aspire to by way of having their use as an option and not necessarily an option we aim to exercise the…...

In Focus – Social Media Influencers

Whoever is the originator of that meme about making money on Facebook by logging off and getting a [expletive] job is the laughing stock of many individuals and companies who are indeed making money using social media. That person could very well have since learned about…...

Building Your Sales Funnel and Keeping It Engaged

Chances are they’re only leading up to some sort of sales offer and in so doing are trying to get you to buy something from them, but many of those self-proclaimed Internet Marketing (IM) experts are definitely onto something with their citation of the importance of…...

Marketing Ploys that Risk Alienating Prospects

Offensive cultural references For the most part culture dictates how one views the world, which means that it is based on their culture that they’ll find certain things offensive. Sometimes on an individual level someone who is of a certain culture doesn’t necessarily hold the same…...