People are naturally drawn to businesses with a strong brand, and one of the best ways to get your name out there and bring in customers is by using branded promotional items. That said, choosing the right options can be tough. That’s why we’ve put together findings concerning some of the latest trends. Read them through for a little touch of inspiration.

Social Media is More Important than Ever

In case you haven’t heard, social media is kind of a big deal. In fact, it’s a big enough deal that you should think about incorporating it on your branded items. When you get someone to follow you, you can extend your marketing and even send them special offers to help boost sales. Including hashtags or even just your social media handles should be enough to engage, but you might also think about adding a QR code that takes people to a sign-up page.

Key Decision-Makers Are Getting Younger

We’re seeing promotional items becoming more innovative and unique, and one big reason why is that key decision-makers are getting younger. As such, you should start designing your promotional items to appeal to younger people. Veer away from more conservative, understated ideas and towards the innovative and attention-grabbing. The lower age of people evaluating your products is also another good reason to embrace social media.

Added Value is Key to a Products Success

Lifestyle trends are moving towards downsizing and de-cluttering, so people are less likely that ever to hold onto anything that doesn’t bring a certain amount of value to their lives. This is something you’ll want to keep in mind when choosing promotional products; something useful, such as a cotton bag, is going to be more appreciated than something people might only use once or twice.

Materials and Textures Are Getting More Exciting

We’re still seeing the same sort of promotional items popping up, but people are finding more interesting ways to stand out. Using unexpected materials is one of the best ways to follow suit. For example, you could swap out those cotton bags for bags made from jute or bamboo.