In the business world, it’s hard to talk about fairness. Is this situation fair? Is that situation fair? Do you feel like you’re getting a fair amount of attention? Do you feel like other people are cheating to get more of a percentage of the pie than you? Competitive advantage is a very delicate thing, and establishing the amount of market share that you want is a difficult task.
If you’re up for it, there are three powerful tips to break you through this sense of unfairness to get to somewhere that you are happier with. First of all, use whatever data is available to you at all times. Loose information organized in a way that makes sense can make a huge difference in your bottom line.
Second, fully jump in social possibilities. Create an online, social brand for your business. Third, if you’re not getting enough of one market, try a different one. Aim for a niche and watch your percentage of interest increase.
Use the Data!
An extremely useful marketing concept involves working with data-driven methodologies. It’s fine to believe something. But what if that something is not true? On the other side of this equation, when there are accurate numbers behind anything, you can use those to your advantage.
Research all of the data behind the idea of promoting your product or service and work with the results. Don’t ignore them and go with your gut instinct. Instead, believe the data as gospel.
Fully Jump Into Social Possibilities
When you begin working with social media for business, it may feel a little awkward. You have to push through that and learn how to utilize online conversations to help with your branding. All of the big companies do it exceptionally well.
The smaller companies who do an excellent job of it will improve their market share in a proportionally better-than-average way. There is a direct correlation behind this kind of engagement and success rates. Follow the leaders!
Go Smaller and More In-Depth
If you can’t find enough of your market interested in you on a broad scale, try something smaller and more in-depth. For example, look to find a niche audience within your industry, and then cater some of your products or services to them specifically. You will find that people are much more interested in detailed aspects of your product than they are the generic versions that are available through more substantial companies.
It is straightforward to leverage this kind of niche audience to your advantage because you know they are captive within your marketing techniques. Plus, more exceptional communication with the smaller audience leads to longer-lasting brand loyalty.