You might think it best to keep to the least expensive option when considering packaging, in which case bespoke packaging will probably seem like a waste of money. In reality, nothing could be further from the truth. Opting for bespoke packaging can help raise engagement, gratify customers, and ultimately bring in more business.
Here are just a few reasons why bespoke packaging is such a good idea.
Helps Builds Your Brand
The importance of building a brand should be known to anyone who wants to grow their business. You can’t just rely on what you sell to speak for your business – you also need to create a certain sense of character. With bespoke packaging, you can expose customers to your own personal message and business colours. If you haven’t started branding your products, this is a great place to start.
Imagine you get one package that uses plain brown cardboard and another with a unique design on it. Which one would impress you more? The vast majority of people would be more attracted to the bespoke packaging. It’s a sign the business cares about making a good impression and values itself enough to create something different. That’s one reason why every retailer of note uses their own branded packaging.
One thing people often fail to account for is packaging quality. When you go for off-the-shelf packaging, you’ll generally get the cheapest material. That doesn’t create a good impression, and it’s more likely cheaper materials will be damaged during the mailing process. Branded packaging will be made from materials of a higher quality.
Finally, keep in mind that bespoke packaging really isn’t that much more expensive than regular packaging. Considering the benefits it could bring your business, it’s actually one of the most cost-effective marketing plays you can make.