Spotify is emerging as one of the most powerful media avenues for promoting your business. Equipped with the advertisingfeature, it allows you to come up with visually arresting audio and video campaigns for your products and services. So if you are a small business, artist, or label, you can genuinely bank on this music streaming platform to increase the visibility of your brand.
But you would agree that having some prior knowledge of things is always useful before you take the plunge. So once you have made up your mind to use Spotify for promoting your business, the next step for you is to warm up to the nitty-gritty of advertising on this platform. Knowing how to go about the process can save you a lot of time. You can then devote this time to designing your ad campaigns in a more targeted fashion.
This article will tell you how to use Spotify as a potent tool for marketing.
Promoting your business through Spotify
Before you get started with your marketing campaign on Spotify, consider the following:
Know your target audience
The first step in this direction is to create a target audience profile comprising their age, gender occupations, interests, incomes, locations, etc. This will help in defining the people you would like to engage with as far as your brand is concerned.
Create a voice for your brand
If you are promoting your brand on social media platforms like Facebook, Instagram, etc, it is good enough to render your brand a strong visual voice. But Spotify being a music streaming platform, also requires you to give your ad campaigns an auditory voice. On Spotify, therefore, your campaigns should be accompanied by a sound that enlivens the spirit of your brand. It must be a piece of music your target audience can quickly relate to.
Open an account on Spotify
This is quite easy to get your hands on. You can create an account by visiting their official website. Or, if you have their app installed on your mobile device, you can do it from there, too. You can create an account on Spotify either through your Facebook account, phone number, or email. Fill in your details along with the name of your brand and logo. You can also improvise your logo on Spotify by adding music to it. You can then connect your music and playlists to the Instagram stories app. Plus, you can also link a Facebook account that is connected to an Instagram Business Page.
After you have created an account, the next step is to create a playlist. Creating a playlist is not only cheaper, but it can also help in bringing the spotlight to your company. You can create a playlist with an engaging image. This is quick and comes free of cost. A well-created playlist can, therefore, bring your audience closer to the brand. There are already more than 2 billion playlists on Spotify. So treat your playlist like an ad campaign, keeping in mind the mood of the brand. You may include a variety of songs in the playlist. But make sure you keep changing them from time to time, to prevent the playlist from getting monotonous. Also, to make your playlist stand out, you can give it a consistent naming style or add a cover photo.
Promote your playlists
Creating a playlist is not enough. You also need to make sure it reaches as many audiences as possible. So to get noticed, you can share your playlists on other social media apps. Further, you can share links to your Spotify account on Reddit, email signatures, your website, etc. Also, letting other Spotify users add music of their choice to your playlists can help in generating good content. The other users can then share your playlists across different channels, increasing the visibility of your brand. So by allowing others to be a part of your playlists, you are improving the chances of user engagement.
Promote through podcast ads
Podcasts have emerged as a powerful way of gaining user attention. By introducing the latest podcast ads feature, Spotify aims at leveraging people’s awareness and turning it into a call-to-action. The podcast ads feature comes with highly interactive, display units called CTA cards. The cards not only deliver a clear message about the product to the users but also allow them to click a link and visit the company website.
Measure the success of your campaign
The measurement metrics available on Spotify, allow you to measure the performance of your ad campaigns. The company’s self-serve ad platform, Ad Studio gives you access to different measurement metrics like performance, ad delivery, audience, and streaming conversion results. Spotify also has partners who can help advertisers view their campaign metrics in real-time on the reporting dashboards and devise fresh strategies to improve the success rate of their campaigns.
With multiple breakthrough real-time features on Spotify, you can take your ad campaigns to a completely different level that can help establish a strong and direct connection with the audience.