If you’re a novice designer building your first business website, you need to dive deep into the many different aspects of digital design which make your content relevant and visible. The aesthetic qualities of your business website are not near as important as the design.
Start moving towards the direction of success, and apply yourself to some thorough research today. Check out this brief overview, featuring some of the most effective additions to your business website design.
Build a well-written blog
Your business blog is a powerful tool, but only when you make sure the posts are engaging and of good quality. You can’t post useless ramblings once or twice a week and hope that your blog will boost traffic on your website.
Write blog posts at least once per week containing relevant information to your industry. This website for solar panels in Florida has done an excellent job with its blog presentation. Take the time to design your business blog page for ease of viewing.
Invest your organization in social media
Your website should act as a portal to all of your other digital content available to consumers. Link your business website to social media whenever it is appropriate.
For example, adding social media sharing icons in strategic locations will give visitors the chance to “share” your content, and spread what your business has to offer to a new digital platform.
Always optimize for mobile users
Your business website cannot afford to avoid optimization for mobile access. Mobile access to the internet is the most popular way to access online pages today. If your website isn’t built to account for mobile traffic, you’ll lose valuable interaction with your target audience.
Start by learning about the proper use of media queries within your website’s design coding. Media queries will help your business website to be more mobile responsive, and cut out the unnecessary pinching and swiping.
Integrate the concepts of SEO
Novice designers should dig into search engine optimization before ever designing the first page of their website. Every piece of digital content your organization posts online should be built to follow the concepts of SEO.
Search engine optimization will teach you how to create digital content that ranks closer to the top of the search engine results pages (or SERPs). Ranking near the top of the first page of the SERPs is a sure way to boost traffic on your new business website.
Encourage communication at every opportunity
Your business website should be designed to encourage communication from passing viewers. You want to stay in tune with your digital audience, so you may better serve the needs of your target consumers.
In addition to your “Contact Us” page, add other pleas for communication throughout your business website’s design. A contact number on the homepage or a “leave a comment” box at the bottom of each blog post are both great ways to encourage communication through design.