Building a successful subscription business is not easy. With this particular business model gaining traction, there are a lot of competitors on the market fighting for the same group of customers. At the same time, customers are more sensitive about the subscriptions they buy into.
One of the keys to staying ahead of the competition is credibility. With a credible brand, a trustworthy subscription model, and a marketing campaign that plays well with these elements, you can take your subscription business to the next level. To boost credibility of your subscription business, here are some of the strategies you can use.
Make It Easy
Make sure you tailor every part of the customer experience to be as easy as it can be. This means simplifying the terms of subscription, making the process of subscribing completely hassle-free, introducing a clear subscription scheme and cost structure, and of course making it easy for customers to unsubscribe.
The more easily customers can understand your subscription model, the more trustworthy your business will be in their eyes. With the majority of the market adding layers of complicated terms as one of the ways to retain customers, simplifying your subscription will get you the boost in credibility you need to stay ahead.
You can even go a step further and work with publishers to get the information out. Technology Dreamer, for instance, has articles on how to cancel Planet Fitness membership as well as other subscriptions and memberships. Through a similar tutorial, you can communicate the transparency and ease of use you offer with your subscriptions.
Add a Trial Period
A sufficient trial period during which customers can try your subscription business – completely free of charge – is another great way to boost credibility. Customers love trying new products, so this is a great marketing instrument to get potential subscribers interested in the products and services you offer.
The trial period also acts as a sign of your confidence. You are certain about the products and services you offer and you’re not afraid to let customers experience those products and services first before making a purchase decision.
An effective trial period usually lasts anywhere from 14 days to a full month. With a top-notch user experience as your main marketing instrument, offering free trials can boost both your credibility and sales at the same time.
Engage the Customers Directly
No matter how hard you try, you will receive complaints from customers sooner or later. What matters most is the way you handle the complaints you receive; the same can be said for positive testimonials from customers.
Always engage your customers directly. Gather more information about customer complaints and the ways you can improve their experience with your subscription business. After receiving insights from customers, act on them and make real changes to your products and services.
Engaging customers directly is a simple thing to do, but do it right and you can turn unhappy customers into loyal – and happy – ambassadors for your subscription business. Their recommendations will be a big boost to your credibility.